A boutique travel consultancy for Europe & the British Isles

An elegant woman with short brown hair, wearing sunglasses and a beige dress with black polka dots, sitting by a fountain in front of the Trevi Fountain in Rome, Italy, with a crowd of people in the background.

Welcome to the lands of pageantry, history, romance, and tradition.

Welcome to the truly personal way experience Europe and the British Isles.

I'm Emma, British-American founder of Crown & Country Travel — which I launched in 2024 from my home base between London and the Cotswolds.

Crown & Country was borne from a lifetime of travel across the Atlantic and the lifelong joy I have found helping others experience the very best of Europe and the British Isles. Over time that joy became my passion — and today that passion is my purpose.

I’m on a mission to help you get so much more from your time here than any generic itinerary, remote advisor, Ai tool, or social media trend can offer. After all, I live here. I know these places. And I know how precious your travel time can be.

That’s why I started Crown & Country — and that’s why we treat every client journey as a personal invitation into our own home.

Using real knowledge, lived experience, regional insight, and handpicked suppliers, we unlock Europe and the British Isles from the inside with the kinds of deeply personalized travel experiences so easy to dream about, yet so hard to manifest without the expertise of a professional who lives where you’re going.

Our world is your oyster.

Come on over, I can’t wait to work with you!

Close-up of black handwritten text and a heart shape on white paper, with a diagonal line crossing through part of the writing.

Emma Williams, Founder, Crown & Country Travel

A happy older couple with short gray hair and sunglasses, smiling and holding hands on a waterfront dock with boats and buildings in the background.
A group of people sitting at a table outdoors, enjoying a meal and drinks, with trees and sunlight in the background, smiling and engaging in conversation.
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About Crown & Country

We design and arrange bespoke journeys for visitors to Europe, Ireland, and the United Kingdom.

Each Crown & Country travel experience thoughtfully blends lived experience, real knowledge, regional insight, and local connections with your distinctly personal preferences and interests.

Established in 2024 by British-American founder Emma Williams, Crown & Country serves clients worldwide from our UK headquarters located between London and the Cotswolds.

Crown & Country Travel is independently owned,‍ giving us the freedom to choose our partners and suppliers with care, and the flexibility to hand-select accommodation, experiences, ways of travel and cultural opportunities based on the person as well as the place.

WHAT WE DO